Philippe Hernandez

Science Centre SG

Science Centre Singapore, established on December 10, 1977, by Dr. Toh Chin Chye, is dedicated to making science both accessible and engaging. With a vision to transform minds through science, the Centre features interactive exhibitions, educational programs, and immersive experiences at its main facility, Omni-Theatre, and Snow City. Attracting over a million visitors annually, it aims to foster interest in science and technology through imaginative and enjoyable experiences.

My goal is to enhance the museum's visibility and rekindle curiosity in science among people of all ages. This includes promoting key attractions such as KidsSTOP, exhibitions, and science shows to inspire and engage a broad audience.

What I did

Graphic Design

Art Direction

Campaign Strategy

Social Media

Branding

Key Visual

Spark Peoples
Nautral Curiosity

This campaign was designed to reignite the natural curiosity of the public by presenting engaging and intriguing content focused on science and discovery. The goal was to captivate audiences and encourage a deeper interest in learning about the world around them.

Inspiring the Young
Scientists of Tomorrow

For this campaign, I focused on engaging young scientists by creating visuals and content that showcased Science Centre Singapore's fun and educational activities. My goal was to inspire curiosity in the new generation, encouraging parents to bring their kids to the Centre. The visuals were designed to be both playful and educational, making science enjoyable for children. Additionally, I promoted the Centre's merchandise, including

STEMlings collectibles, to add a fun and memorable element to the overall experience.